Ideas are easy.
Making them real isn't.
From websites and brands to AI tools and business automation, we turn rough ideas into things you can actually use.
From idea to something real.
Different problems need different tools. I design and build the digital pieces that help an idea move forward.
Make it memorable.
Brand identities, digital art and creative campaigns designed to make people stop, look and remember.
Make it real.
Websites, apps and booking experiences built to make your business easier to discover, use and grow.
Make it smarter.
AI chatbots, tools and workflows that turn repetitive tasks and complex ideas into simpler experiences.
Make it run without you.
Connect the tools you already use, automate repetitive work and build systems that keep things moving.
Things I've made.
A selection of websites, brands, digital experiences, AI builds and creative work.
Caliora Dental Studio
A calm, luxury brand identity and clinical digital platform for a dual-location dental practice in Delhi NCR.
A premier clinical brand that converts hesitant patients into scheduled consultations.
View Project Breakdown (Challenge · Strategy · Deliverables)
Dental sites feel sterile or intimidating — needed a high-trust, luxury presence across two cities.
Editorial typography · Clean clinical color system · Clear treatment pathways · Interactive appointment booking.
Brand identity · 38-page web platform · Condition & treatment guides · Case studies · Multi-location booking system.
DRIPLY
A rebellious, high-energy identity system built for a streetwear label that refuses to blend in.
A complete, scalable identity — instantly recognizable across apparel, packaging, and social.
View Project Breakdown (Challenge · Strategy · Deliverables)
Streetwear brands blur together — needed an identity as loud as its audience.
Bold brush wordmark · High-contrast neon-on-black system · Drip/smiley icon language.
Logo system · Color & type system · Brand graphics · Photography direction · Social templates · Packaging & apparel.
Hitesh Photography
An editorial portfolio built for a wedding and portrait photographer — one that lets the work lead, not the interface.
A portfolio that reads as premium and personal — not template-driven.
View Project Breakdown (Challenge · Strategy · Deliverables)
Wedding and portrait photographers all look the same online — needed a site as considered as the photography itself.
Editorial serif typography · Dark-mode galleries · Circular crop imagery · Let the work lead, not the UI.
Hero design · Gallery system · About page · Pricing page · Dark/light section transitions.
Jain Grill
Built a trust-first site for a marine-grade safety grill company — before/after sliders, an engineering breakdown, and a 6-step process that turns skeptical parents into booked inspections.
A conversion-focused site that turns inspection-shy homeowners into booked leads.
View Project Breakdown (Challenge · Strategy · Deliverables)
Parents don't trust invisible grills sight unseen — needed proof, not just promises.
Before/after slider · Engineering breakdown · Verified customer reviews · Clear 6-step process.
Landing page · Before/after comparison tool · Process timeline · Quote form · FAQ system.
Designmela Assistant
Built a consultative AI assistant for Designmela's own site — one that qualifies visitors, answers technical questions, and routes ready leads straight to a booked call.
Visitors get answered, qualified, and booked — without a human in the loop until the call itself.
View Project Breakdown (Challenge · Strategy · Deliverables)
Static contact forms lose curious visitors — no follow-up, no qualification, no momentum.
Consultative AI persona · Real-time lead qualification · Direct booking-calendar integration.
Chat interface · Custom prompt architecture · Intake automation · Calendar booking flow.
Lead Qualification Engine
Connected Designmela's lead intake to a branching workflow — new leads get qualified, logged, and routed automatically, with the sales team notified the moment one is ready.
Every lead is processed the moment it arrives — sales gets notified, CRM stays updated, and no one waits on a manual check.
View Project Breakdown (Challenge · Strategy · Deliverables)
New leads sat in a spreadsheet — no qualification, no notification, no follow-up until someone checked manually.
Automated trigger on new lead entry · Branching logic for qualified vs. engagement leads · Instant team notification.
Google Sheets trigger · Lead processing action · Qualification branch · Engagement branch · Slack + CRM + Email integration.
From “what if?” to “it's live.”
START: Bring the idea.
You don't need a perfect brief. We figure out what needs to be made and why.
SHAPE: Find the right direction.
Structure, content, design and technology come together into a clear plan.
BUILD: Make it work.
Design becomes a real website, system, automation, brand or digital experience.
LAUNCH: Put it to work.
Refine, launch and make sure the final result is ready for real people.
A creative mind with modern tools.
Designmela is a digital creative studio built around one simple idea: you shouldn't need to become a designer, developer, automation expert and AI specialist just to bring a good idea to life.
I combine design thinking with modern AI and digital tools to turn ideas into things that look good, work well and are actually useful.
“You bring the idea.
I figure out how to
make it real.” — Designmela
Got questions? We've got answers.
Everything you need to know about pricing, timelines, payment terms, revisions, and refunds.
Pricing depends on project scope and features. Discuss your project requirements directly with Designmela assistant for an instant estimate, or use our intake form for a custom quote.
Depends on scope. Based on our internal speed benchmarks, basic projects are typically completed within 48 hours, with larger scope extending up to 7 days. Automation projects take about a week, partly due to thorough testing before delivery.
50% deposit to get started, 50% on delivery.
Unlimited revisions within reason. Core concept or direction can be adjusted up to 2 rounds — after that, further changes are treated as a new scope.
If work hasn't started, or we're unable to take on the project due to unforeseen circumstances — full refund. If you decide to stop partway through — partial refund, based on work completed. If the project is substantially done (around 80% or more) — no refund at that stage.
Not live in chat, but you can request a free Digital Presence Audit — a full review of your website, social media, and Google Maps presence, delivered within 6-12 hours.
Yes — pricing automatically adjusts to your local currency (INR, USD, GBP, EUR, AED, AUD).
Yes — check out the project section, including Driply (streetwear brand + e-commerce), Jain Grill (safety products site), and Hitesh Photography (portfolio site).
Chat with Dee, fill out the contact form, or message directly on WhatsApp.